BEST PRACTICES MATRIX
Quadrant Definitions

High USAGE Percentage of companies that use a practice Low

Quadrant IV Quadrant III Expected Low Risk / Low Reward Many firms use practices in this quadrant Use by high-ROTA firms is not higher than rest of panelist firms Proven Low Risk / Higher Reward More than 50% of firms use practices in this quadrant Use by high-ROTA firms is greater than rest of panelist firms Quadrant I Quadrant II Innovative Highest Risk / Highest Reward Almost no firms use practices in this quadrant, but they may be "best practices" in other industries Differentiated Higher Risk / Very High Reward Less than 50% of firms use practices in this quadrant Use by high-ROTA firms is much greater than rest of panelist firms GAP High Degree to which the percentage of high-ROTA firms using a practice exceeds the percentage of all companies using it Low